Beeta Campus Hosts Inspiring Business Entrepreneurship Workshop
In its ongoing effort to enrich students with practical knowledge and real-world skills beyond the classroom, Beeta Campus (Affiliated University) successfully conducted a highly informative and interactive Business Entrepreneurship Workshop on June 19, 2025. The event took place at the well-facilitated Beeta Campus Pathmam Hall in Vavuniya, marking another important milestone in the institution’s commitment to producing well-rounded graduates with entrepreneurial competencies.
This workshop was part of Beeta Campus’s vision to encourage students to develop entrepreneurial mindsets and consider entrepreneurship as a viable career path. The event was met with enthusiasm from students and faculty alike and served as a valuable platform for knowledge-sharing, networking, and motivation.
Event Details and Participants
The Business Entrepreneurship Workshop was held at Beeta Campus Pathmam Hall, a venue often reserved for the campus’s significant academic and extracurricular functions. The hall was carefully arranged to provide an interactive learning atmosphere for the participants.
A total of 36 students from various academic streams participated in the workshop. This diverse group included both undergraduates and diploma students who showed keen interest in entrepreneurship, business management, and future startup ventures. The participation of students from multiple programs made the discussions lively, multi-perspective, and highly engaging.
Resource Person: Ms. V.Vivetha
The highlight of the workshop was the presence of the esteemed Ms. V.Vivetha BBA, B.Soc.Sc., a dynamic entrepreneur and a proud alumna of the region. Ms. Vivetha Vinayagamoorthy currently serves as the Lecturer at Beeta Campus and Managing Director of several well-established businesses, including:
- Woman Fitness Studio – Vavuniya
- Vivesha Travels – Colombo
- NSVR Credits – Colombo
With her extensive experience managing businesses in diverse sectors such as fitness, travel services, and financial credit services, Ms. Vivetha brought valuable practical insights into the entrepreneurial world. Her role as a multi-sector entrepreneur made her an ideal mentor for students aspiring to start their own businesses or take on leadership roles in future organizations.
Workshop Sessions and Key Topics
The workshop was structured into multiple interactive sessions. Ms. Vivetha began by sharing her personal journey, starting from humble beginnings in Vavuniya to managing successful ventures in Colombo and beyond. She spoke about the challenges she faced, the risks she took, and the key lessons she learned along the way.
Key topics covered during the sessions included:
- What is Entrepreneurship?
Understanding entrepreneurship, its importance in the economy, and why students should consider it as a career path. - Idea Generation and Business Planning
How to identify viable business ideas, conduct market research, and develop an effective business plan. - Financial Management for Startups
Budgeting, cost management, and securing investment and loans for small businesses. - Marketing and Customer Engagement
Practical strategies for promoting a business, building customer loyalty, and using social media for business growth. - Challenges Faced by New Entrepreneurs
Addressing obstacles such as competition, legal procedures, staffing issues, and personal stress. - Balancing Business and Personal Life
Tips for maintaining a healthy work-life balance while managing multiple businesses.
Throughout the workshop, Ms. Vivetha encouraged students to ask questions, share their own business ideas, and discuss the challenges they foresee in launching a business. Her relatable storytelling style and honest discussions about both successes and failures made a lasting impact on the participants.
Organizing Team
The successful organization of the Business Entrepreneurship Workshop was led by Ms. S.M.M. Mithuni, Academic Officer of Beeta Campus. Ms. Mithuni meticulously planned the event,
coordinated logistics, prepared materials, and ensured that both the guest speaker and the students had a smooth and productive session.
Her commitment to student development and extracurricular learning opportunities was widely appreciated by both students and faculty members. Through her efforts, the workshop not only met its objectives but also exceeded expectations in terms of student engagement and practical takeaway value.
Supervision and Support
The workshop was conducted under the close supervision of Mr. R. Jesinthiran, Students Relations Officer at Beeta Campus. Mr. Jesinthiran played an important role in motivating students to actively participate and engage with the resource person. He also ensured that the event ran on schedule and addressed any issues faced by students during the session.
His dedication to student welfare and continuous efforts to create meaningful opportunities for student growth were evident throughout the event. He later remarked that such workshops provide students with essential skills that formal education alone cannot fully deliver.
Feedback and Outcomes
At the conclusion of the workshop, students expressed high levels of satisfaction and gratitude for the opportunity to interact with a successful entrepreneur and gain firsthand knowledge of real-world business challenges and strategies.
A formal feedback session was conducted where students shared their thoughts on what they learned and how they plan to apply the insights gained. Many students stated that they felt inspired to pursue entrepreneurial ventures of their own and appreciated the practical examples shared by Ms. Vivetha.
The workshop also created a platform for networking, with students forming groups to discuss potential collaborative business ideas. The institution plans to support these budding entrepreneurs through future mentoring sessions, incubation programs, and business competitions.
Looking Ahead
Following the positive response from students, Beeta Campus plans to host similar entrepreneurship workshops and business seminars regularly. The management is keen on collaborating with local and national entrepreneurs to bring diverse business perspectives to its students.
Additionally, Beeta Campus intends to initiate a Student Business Club, which will work closely with the Beeta Sports Club and other student organizations to foster leadership, innovation, and practical business skills within the campus environment.
Finally The Business Entrepreneurship Workshop held on June 19, 2025, was a resounding success and a testament to Beeta Campus’s commitment to nurturing well-rounded, career-ready graduates. The event not only educated students about the essentials of starting and managing a business but also inspired them to believe in their potential to become job creators rather than job seekers.
With the guidance of dedicated officers like Ms. S.M.M. Mithuni, the support of enthusiastic staff like Mr. R. Jesinthiran, and the valuable contributions of dynamic entrepreneurs like Ms. V.Vivetha, Beeta Campus continues to be a beacon of innovation, leadership, and excellence in higher education.
This workshop is expected to be the first of many such initiatives aimed at empowering students to shape their futures with confidence, creativity, and courage.
